Contemporary and creative, ROADS is a Dublin based lifestyle brand that specialises in creating niche fragrances. With an emphasis on celebrating the individual, the Limited Edition Africa collection comprises of four fragrances, with each telling a story of modern day culture, freethinking and design. Drawing inspiration from everything such as African hip hop culture, to the ever-changing landscape, each fragrance is housed in a sleek glass bottle with a magnetic lid, and comes packaged in printed boxes designed by African artists. ROADS perfumes have been created by Danielle Ryan, a businesswoman and entrepreneur who has built the brand to represent contemporary subject matters and themes. An artistic brand that is not limited or confined by one idea, ROADS is a metaphor itself for the decisions and choices that we make each day, and how they change the paths of how we live.