Design, quality and utility are the three core brand values cited by HIGH's British designer, "modern couturier" Claire Campbell, who is recognized as a leading creative talent in contemporary clothing design. A breath of fresh air in today's fashion scene, HIGH aimes to create contemporary classics over transient fashion and clothing design for everyday use over occasional wear. The starting point of the multi-purpose, functional clothes and accessories is a great respect for tradition and craftsmanship, for beauty born of utility. Looking back to original, hand-stitched, soft-wearing clothing, the HIGH collections turn clothing essentials into contemporary classics for everyday. Claire Campbell has aimed to create functional yet sophisticated everyday casual couture garments with a human touch; clothing modelled by hand, with attention to detail.