Odd Molly was founded in 2002 by freelance designer Karin Jimfelt-Ghatan and word artist Per Holknekt in Stockholm. Odd Molly has since become a true international fashion sensation. The core idea of the company was to let uninhibited design intuition lead the way, bringing forward a fabulous and positive message to women. Key ingredients were to not only make look great, but also to make feel great, using the corner stones of love-courage-integrity. Ever since that day the product development has evolved in the most tremendous ways, still those key ingredients have remained the same.