Marc Cain is originated in an idea - the idea of a woman. Marc Cain declares its love to women. This declaration of love is shaped by the sense of aesthetics and art connected to effortlessness and naturalness, innovative thinking and classiness. What kind of woman is she? She lives in the moment, is self confident, open-minded and and curious. She loves being a woman and expresses herself by what she is wearing- naturally and as a matter of course.Back in 1973, Helmut Schlotterer imagined creating a range of clothing dedicated to self-confident, feminine women. From this daydream Marc Cain emerged, and the brand has since developed a reputation for the exquisite fit of its knitwear, dresses and jackets.